Yankee Candle

Yankee Candle

Copywriter for Fun
Art Directed by Eva Cohen
Published in Fall 2016

Yankee Candle was in need of a design overhaul. As an avid connoisseur of Yankee Candles, I focused on the candle as an experience — a means to travel to exotic locations and revisit fond memories, all from the comfort of your couch. I structured the copy in each candle as a poem to create a harmony between text and form.

Gabe Schindler