West Elm


West Elm

eCommerce Copywriter for West Elm
Published in April 2019


I composed nearly 500 emails at West Elm, from daily sends to auto-triggers based on search + viewing history.

Notable statistics:
2,000,000 recipients per email
Generated an average $1,000,000/wk in email revenue
Averaged 17% open rate
Conducted A/B subject line testing

From sun-filled Saturdays to moonlit cocktails, discover new ways to make outdoor living a breeze.
Gather round: Whether you’re searching for table linens and glassware or need some last-minute hosting help, we’ll make this your best Easter yet.
With architectural details + a variety of styles, our statement-piece planters are sure to grow on you.
You’ll Flip When You See This (Reversible) Sofa


I crafted homepage copy for westelm.com, seen by ~10,000,000 visitors/month + driving a 1.5% conversion rate.

Landing Pages

I strategized + created landing pages for new features and brand initiatives, leveraging SEO + analytics to optimize clickthroughs and conversions.

Social Media

I've created countless social media ads, from Facebook carousels to Instagram campaigns.
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Gabe Schindler