Polar Seltzer

Polar Seltzer

Copywriter for Fun
Art Directed by Eva Cohen
Published in Jan 2017

Polar Seltzer boasts the bubbliest concoctions of innovative flavors. Their public image, however, failed to convey this. Focusing on Polar’s adorable mascot, we created a campaign to highlight the fun, carefree side of seltzer.

polar3.jpg
Gabe Schindler