Russell Schindler

University of Michigan
Bachelor of Arts, 2017
GPA: 3.7; English: 4.0

eCommerce Copywriter at west elm
Nov 2017 - Present, New York, NY
  • Strategically compose daily emails reaching 2,000,000+ customers
  • Maintain 17.5% average open rate, 0.05% conversion rate + $1,000,000 average weekly revenue
  • Manage subject line and copy testing, leveraging findings into content strategy
  • Plan and execute UX copy for homepages and landing pages
  • Strategize and write technical copy for product information pages
  • Designed eCommerce Style Guide to establish consistent and captivating brand voice

Copywriter Intern at Brand Union
June 2017 - August 2017, New York, NY
  • Created brand identity and tagline for Backlash Beer Co
  • Crafted brand narratives for new business pitches
  • Wrote headlines for financial services client

Product Copywriter at Nudger
June 2015 - April 2016, New York, NY
  • Wrote website copy for workflow automation software startup
  • Created style guide to be used on various sites

Content/Copy Intern at Enlighten
April 2015 - August 2015, Ann Arbor, MI
  • Drafted website copy for clients such as Hunter Douglas, AAA Life Insurance, Ohio Health Group.
  • Wrote articles for The Henry Ford, an institute serving over 1.6 million visitors annually.
  • Planned site voice.

  • HTML/CSS, Javascript (a dash)
  • Adobe Creative Suite
  • Wordpress Guru
  • Interests: Bread baker, cheese stretcher, gadget collector with misplaced confidence in power tools.