University of Michigan
Bachelor of Arts, 2017
GPA: 3.7; English: 4.0
eCommerce Copywriter at west elm
Nov 2017 - Present, New York, NY
- Strategically compose daily emails reaching 2,000,000+ customers
- Maintain 17.5% average open rate, 0.05% conversion rate + $1,000,000 average weekly revenue
- Manage subject line and copy testing, leveraging findings into content strategy
- Plan and execute UX copy for homepages and landing pages
- Strategize and write technical copy for product information pages
- Designed eCommerce Style Guide to establish consistent and captivating brand voice
Copywriter Intern at Brand Union
June 2017 - August 2017, New York, NY
- Created brand identity and tagline for Backlash Beer Co
- Crafted brand narratives for new business pitches
- Wrote headlines for financial services client
Product Copywriter at Nudger
June 2015 - April 2016, New York, NY
- Wrote website copy for workflow automation software startup
- Created style guide to be used on various sites
Content/Copy Intern at Enlighten
April 2015 - August 2015, Ann Arbor, MI
- Drafted website copy for clients such as Hunter Douglas, AAA Life Insurance, Ohio Health Group.
- Wrote articles for The Henry Ford, an institute serving over 1.6 million visitors annually.
- Planned site voice.
- Adobe Creative Suite
- Wordpress Guru
- Interests: Bread baker, cheese stretcher, gadget collector with misplaced confidence in power tools.